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Some commentators credit the Spice Girls with reinvigorating mainstream feminism in the 1990s, with the 'girl power' mantra serving as a gateway to feminism for their young fans. In all, the focused, consistent presentation of 'girl power' formed the centrepiece of their appeal as a band. Make it last forever friendship never ends.' According to Billboard magazine, they demonstrated real, noncompetitive female friendship, singing: 'If you wannabe my lover, you gotta get with my friends. The Spice Girls' version of 'girl power' focused on the importance of strong and loyal friendship among females, with a message of empowerment that appealed to young girls, adolescents and adult women. Spice Girlsīritish pop quintet Spice Girls brought the mantra into the mainstream consciousness in the mid-1990s. Some other musical artists who have used the slogan in their music are Welsh band Helen Love, with it appearing in the chorus of their 1992 song “Formula One Racing Girls”, and pop-punk duo Shampoo, who released an album and single titled Girl Power in 1995. The phrase is sometimes sensationally spelled 'grrrl power', based on the spelling of ' riot grrrl'.

Bikini Kill earned a reputation in the punk underground for confronting certain standards of that genre for example, asking people to slam at the side of the stage, so that women would not get pushed out of the front, and inviting women to take the mic and talk about sexual abuse. The Rolling Stone Encyclopedia of Rock & Roll credits the zine with coining the slogan: 'In their feminist fanzine Bikini Kill they articulated an agenda for young women in and outside of music the band put those ideas to practice. The term became popular in the early and mid 90s punk culture. The band's lead singer, Kathleen Hanna, said was inspired by the Black Power slogan. A year later the band published the second issue of their Bikini Kill zine, with the new subtitle Girl Power. Its first issue had the subtitle, A color and activity book. In 1990, US punk band Bikini Kill started to make their own self-titled feminist zine. Girls wearing 'Girl power' sashes at the 2017 Women's March in New York City

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